Dashen brewery singed partnership agreement with the English football giant Arsenal FC
መስከረም 16, 2008

By Yirga Abebe

  • Arsenal become the first giant team to make partnership in Ethiopia

The British football giant Arsenal, 13 times English premier league winner made the first ever partnership deal in Ethiopia  with Ethiopian Dashen brewery. The two sides signed the  agreement  yesterday at a ceremony held at Intercontinental Addis Hotel. During the agreement signing ceremony the Dashen brewery factory chief executive officer Devlin Hainsworth said “We are truly excited about this partnership deal. Dashen and Arsenal shares a common values with community being at the heart of both brands. This partnership will see Dashen investing both in grassroots football while at the same time supporting our commitment to creating meaning full consumer experiences”.
Dashen Partnership Deal with Arsenal FC

According to Arsenal Football Club official face book page the Dashen brewery factory will also directly engage with Arsenal supporters in Ethiopia through the clubs digital platforms, promotional activities and marketing initiatives featuring Arsenal first team players and club legends. 

 The north Londoners are highly supported by many Ethiopian Football fans than the other clubs. This new agreement with Dashen beer helps the Gunners to get closer to its fans in Ethiopia and will focus on supporting Dashen breweries community based initiatives with coaches from the club taking part in grassroots football development project in Ethiopia.

Arsenal chief commercial officer Vinai Venkatesham also said “Arsenal has a huge fan base across Africa, and our support in Ethiopia stands out as particularly strong, We are delighted to be a partner  with Dashen Brewery, together we create  the first regional partnership for a premier league club, in this rapidly growing and developing territory”


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binyam workuv [612 days ago.]
 wow what a big deal dashen i really like it and it s really good for ethiopian football however i just wanna to give you my advise on the news today because arsenal football club won the english premier league only three times and manchester united won 13 times.so on the news spetember 06,2008 in ethiopian calendar yirga abebe blog the news is wrong.

 
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